Nómada Coctelería

"Every sip tells a story. Every visit, a journey."

Role

Brand Voice Consultant

Brand Voice, Menu Copy, Social Media Strategy

2023

Commissioned to develop a distinctive brand voice for Nómada Coctelería that would set them apart in the competitive hospitality industry.

Created brand identity guidelines, website copy, and menu descriptions
Established social media content strategy to build community around their unique experience
Identified gap in market: customers seeking approachability combined with authenticity
Developed voice balancing sophistication with accessibility, using sensory-rich language

I tested different messaging approaches through soft-launch social media content, analyzing engagement metrics.

Content highlighting stories behind cocktails drove 62% higher engagement
Menu descriptions balancing technical accuracy with sensory language increased orders by 26%
Iterative process allowed voice to express brand character while driving engagement
Results: 47% increase in social media engagement and 38% growth in website traffic

Developing Nómada's brand voice required understanding both the bar's identity and its target audience.

Created lexicon of terms reflecting the bar's personality
Emphasized craftsmanship while making experience approachable to all patrons
Developed content pillars: Craft, People, Stories, and Community
Transformed Nómada from just another cocktail bar into a destination with distinctive personality

Brand Voice & Identity

Menu Copywriting

_nomadacocteleria_ and tascalaska

Tasca láska

•••

_nomadacocteleria_ 🍸 La Perla: tu paladar se refresca solo de verlo ❄️❄️

Social Media Content